Rawhide
Rawhide brings a Western saloon theme to Soi Cowboy, with saddle-shaped bar stools, wagon wheel decorations, and country music playing through the sound system. The venue is mid-sized, seating around 35 customers around a single stage. The decor commitment goes beyond surface level; even the drink menu uses Western font and cowboy imagery. Around 12 to 18 dancers work each shift, and the shows occasionally incorporate the Western theme with costume elements. Rawhide sits in the middle section of Soi Cowboy, near Country Road, creating a small Western-themed pocket on the strip. Drink prices are at the standard level, and the atmosphere is fun without being overbearing. The bar draws visitors who appreciate the theme and regulars who like the campy humor of the whole setup.
Where to stay near Rawhide
Hotels and rentals within walking distance.
What to Expect
A Western-themed go-go bar with cowboy decor, saddle bar stools, and occasional themed shows. The atmosphere is lighthearted and campy. The music mixes country with pop and dance tracks.
Fun, campy, and themed, with the Western decor creating a distinct personality on the strip.
Country music, rock, pop, with themed show music during performances
Casual. Cowboy hats optional but appreciated.
Visitors who enjoy themed venues and a lighter, more humorous take on the go-go bar format
Cash preferred (Thai baht).
Price Range
Beer 150 THB, cocktail 210 THB, lady drink 190 THB, bar fine 900 THB
Beer ~$4.50/~4.10 EUR, cocktail ~$6.30/~5.70 EUR, lady drink ~$5.70/~5.20 EUR
Hours
19:00-02:00 daily
Insider Tip
Sit on the saddle stools at the bar for the full experience. The bar is near Country Road, so Western theme fans can hit both in one evening. The atmosphere is more fun and less serious than the bigger venues.
Full Review
Rawhide commits to its theme with a dedication that's hard not to smile at. The saddle bar stools alone are worth a visit; sitting on them while watching a go-go show in a Bangkok bar is the kind of cognitive dissonance that makes Soi Cowboy entertaining.
The bar's mid-soi location places it near Country Road, which runs a similar Western theme. Together they create a pocket of cowboy culture on an otherwise theme-free strip. Rawhide is the smaller and more casual of the two, with fewer dancers and a lower-key atmosphere.
The shows incorporate Western elements when they happen, with costumes and music that nod to the theme. Between themed sets, the bar runs standard go-go rotations. The music playlist is more country-heavy than anywhere else on the soi, which either appeals to you or doesn't.
Pricing is fair. Beer at 150 THB and lady drinks at 190 THB sit in the lower-mid range for the strip. The bar fine of 900 THB is average. Bills have been clean and the staff are friendly, leaning into the cowboy theme with good humor.
Rawhide isn't the bar you build your whole Soi Cowboy evening around, but it's a fun stop that adds variety to a night of bar-hopping. The theme gives it personality that the standard dark-and-neon bars lack.
The Neighborhood
Mid-section of Soi Cowboy, near Country Road. The Soi 23 entrance is a short walk east, and the Asok BTS end is west.
Getting There
BTS to Asok or MRT to Sukhumvit. Soi Cowboy runs between Soi 21 and Soi 23. Rawhide is in the middle section.
Other Venues in Soi Cowboy
Baccara
One of Soi Cowboy's flagship go-go bars with a large roster of dancers. Two floors with different atmospheres and regular show times.
Shark
Popular go-go bar near the Asok end of the soi. Known for an energetic atmosphere and competitive lady drink prices.
Dollhouse
Well-established venue with a loyal expat following. Offers a straightforward go-go format without the high-pressure tactics found elsewhere.
Suzie Wong
Burlesque-themed go-go bar with higher production values than most on the strip. Premium pricing reflects the decor and stage presentation.
Country Road
Country and western themed go-go bar that stands out visually on the soi. A solid mid-range option drawing a mix of tourists and resident expats.
Midnite Bar
Narrow go-go bar near the western end of Soi Cowboy with a single long stage. Lower drink prices than the flagship venues and a loyal late-night crowd.